Maximize Content Value
Associations Now spotlights how content marketing agency Manifest has created an approach called the Content Value Model to maximize the impact of content from a strategic standpoint. The model puts the focus on aspirations rather than tactics, using a multi-step process to tie desired audience impact to an organization's brand goals. The article's author details the four overarching components of the Content Value Model. One, identify where your audience and brand overlap is. Two, flesh out your content value proposition. Three, set your brand ambitions, which will replace your association's traditional content pillars. Four, establish an execution and distribution strategy.
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