Mastering Content Marketing Skills
Search Engine Journal details a number of content marketing skills association professionals can learn for greater member outreach. One is "detective work," or digging up facts about your membership. To this end, take note of how members respond to your content, offer surveys, and engage with those who use the comments section of your association's blog. Other skills include writing each piece of content with a goal in mind, planning content way ahead of time and becoming adept at repackaging content. It also is important to attach metrics to your content that will help your association determine whether the content is successful or needs improvement.
SmithBucklin Content helps you position your organization as an authoritative source of timely, relevant, comprehensive and engaging industry intelligence. Contact us to learn about partnering with SmithBucklin Content to create a customized content strategy for your organization.