Make Your Content Evergreen
Evergreen content is an important element to any association blog being consistently read and shared, according to Business 2 Community. This is the type of content that does not have an expiration date and is not tied to the 24-hour news cycle or short-term trends. Evergreen content will be sought after by association members for years after it is published, not days or weeks. A blog that references news events will never truly be evergreen, nor will most statistical-based posts. But that doesn't mean evergreen content can't be changed and/or updated as new information becomes available. On the contrary, such updates can keep a blog relevant and build on already established member relationships.
SmithBucklin Content helps you position your organization as an authoritative source of timely, relevant, comprehensive and engaging industry intelligence. Contact us to learn about partnering with SmithBucklin Content to create a customized content strategy for your organization.