Make Your Audience Care About Your Newsletter
Nonprofit Hub urges association professionals to face the fact that a considerable number of members do not care about the organization’s newsletter unless they are made to care. Be strategic about how you promote it. A newsletter pop-up is one of the first things your target audience should see when visiting the association's website. Its design and copy need to be captivating, or the audience could ignore it. Offer perks for joining your distribution list. These can range from premium downloads, articles, or resources to discounts on any products or services the association provides. Finally, be sure to promote the association's newsletter across different outlets whether it be Facebook posts, tweets or ads in the association's print magazine if it has one.
SmithBucklin Content helps you position your organization as an authoritative source of timely, relevant, comprehensive and engaging industry intelligence. Contact us to learn about partnering with SmithBucklin Content to create a customized content strategy for your organization.