Know Your Audience
Forbes cites an Adobe survey about content consumption that should help guide association content strategists in making decisions about the platforms and channels they use to deliver content. The survey shows how content is consumed by groups like millennials (28 percent of them use three or more devices at once) and people in the c-suite (19 percent of Gen-Xers and 31 percent of baby boomers say they never share content online). The report also addresses areas like artificial intelligence and content personalization, both of which are likely to factor into associations’ evolving content strategies.
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