Know the Flow
In a post on Association Media & Publishing’s blog, Hannah Nelson--a digital content strategist for Neuronline, a training and professional development website of the Society for Neuroscience—writes that associations should define an intentional content workflow that aligns with their organizations’ goals and publishing priorities. Putting that workflow in place starts with a content strategy that defines content type (e.g., long-form vs. short-form) and distribution channels like blogs, print publications and social media outlets. Nelson also highlights the importance of an editorial calendar that provides transparency and clarity for all involved players, as well as the importance of purposeful metrics that measure what’s working and what needs to be adjusted. A well-defined workflow, Nelson writes, can help organizations optimize their content programs.
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