Keep Content Connected
In addition to being relevant, usable, appropriate and effective, it is critical that association content is connected, writes Hilary Marsh on AssociationSuccess.org. By her definition, that means connected to everything else that comprises the organization’s focus and mission, including strategic goals, advocacy, research, events and more. The author advocates an intentional approach to all content creation to ensure that content produced association-wide is consistent and relevant for the audience, regardless of where it is generated in the organization.
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