How to Maximize Your Microcontent
Most readers today only digest small pieces of information at a time, the Nonprofit Marketing Guide observes. Consequently, writing concisely has become a more important skill for nonprofit communicators than ever. This is where microcontent—everything from e-mail subject lines to social media updates to article headlines—comes in. The article details several ways to punch up microcontent by making it more personalized, positioning it as peer recommendations and offers instruction (think “how to”). Craft microcontent that asks a question, and then be sure to provide an answer.
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