How to Make Your Blog Compelling
Creating real member engagement through written blog content is tougher now than ever before for associations. Part of the reason is overload. Recent estimates put the number of new blog posts published daily at more than four million. In today's cutthroat blog environment, Content Marketing Institute contributor Dave Brown writes that poor navigation is one of the biggest barriers to overcome. He recommends designing the association's blog TMZ-style to ensure that members can scroll to the information they want as easily as possible. Another tip? "Ride the news cycle." Six of the 10 most visited blogs of last year base their strategies around publishing timely content relevant to their niche. Finally, repurpose content to maximize value.
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