How to Increase the Quality of Your Online Traffic
An influx of traffic on an association's website can be enticing, but it must be the right type of traffic to help the organization achieve optimum member engagement and acquisition. Associations want individuals coming to their website who are going to genuinely interact and come back as a returning member. Web Scribble columnist Audra Hopkins writes: "Quality over abundance is definitely the route your association should take." When switching your focus from quantity to quality, she recommends using search engines wisely, embracing targeted marketing, and boosting organic search with long-form content.
SmithBucklin Content helps you position your organization as an authoritative source of timely, relevant, comprehensive and engaging industry intelligence. Contact us to learn about partnering with SmithBucklin Content to create a customized content strategy for your organization.