How to Encourage More Sharing
Looking to get more users to share your content?
Business 2 Community columnist Angela Stringfellow offers several tips. She notes that the typical advice one hears when it comes to increasing content engagement is: one, ask visitors to share; two, make content valuable and unique; and, three, reach out to influencers. All three strategies are certainly effective and should be implemented. However, extra steps will likely need to be taken. Asking to share often works, for instance, but going the extra mile and sending a personal e-mail to potential sharers frequently gets the best results. Making content valuable and unique is very important. “Just make sure that when someone looks at it, they can't help but want to tell someone about it,” Stringfellow urges. Finally, if the budget and timing are right, your organization could run a promotion on your best content and have influencers lining up to share it.
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