How to Create Irresistible Digital Content
Entrepreneur guest columnist Tom Popomaronis, vice president of innovation at Massive Alliance, covers tactics that those tasked with content management can use to better reach and engage members. For example, the more variety, the better chance the organization will have of reaching the entire membership. And whether it's a member sharing a personal experience or leadership using a case study to make a point, telling an engaging story builds trust. Popomaronis also encourages content creators to get personal. For associations, this could mean giving members something that has been tailored specifically to them as a means of fostering continual engagement.
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