How to Create Effective Infographics
Associations that are not taking advantage of infographics in their content marketing could be missing out on an effective outreach tool. MarketingProfs columnist Pawel Tomczyk notes that infographics have not only proven to generate traffic, they're great for search engine optimization (or SEO). In addition to being visually pleasing, they tend to simplify complex ideas and concepts. The best ones are also easy to study; understand; and, perhaps most importantly, remember. Before going this route, have a clear goal for your infographic: "You need to know why you are making it and why it's essential," Tomczyk writes. "By answering those two questions, you'll avoid getting lost or creating something that serves no purpose."
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