How to be More Engaging
Forbes columnist Gloria Hensley identifies three sources that can provide an association with inspiration for content ideas and material that will align with the interests of its membership. The first is current news. "So much of today's news—both good and bad—provides a forum to share different perspectives and support," Hensley writes. The story of the moment, of course, is the global coronavirus outbreak, which is having ramifications for many trade associations. The second is conferences and workshops. Whether an association puts on a conference, trade show or workshops, these events are opportunities to tap into new information that the organization can pass on to its larger membership. The third is audience-generated content, which can include guest blog posts, interviews, and written stories and video content submitted by members.
SmithBucklin Content helps you position your organization as an authoritative source of timely, relevant, comprehensive and engaging industry intelligence. Contact us to learn about partnering with SmithBucklin Content to create a customized content strategy for your organization.