How to Be a Thought Leader
Publishing valuable and informative content is key for any association looking to be a trusted resource. Establishing some kind of industry-facing platform that showcases the thought leadership of members is vital, Jason Meyers, senior director of content strategy at SmithBucklin, tells Associations Now. This means online content hubs, blogs, and publications. Some of the best associations have publications that are geared not only to members, but are also broadly accessible to the industry and professions they represent. Meyers urges associations to establish a committee of members who are interested in content and thought leadership and can help identify the best people to contribute on certain subjects.
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