Hooks You Can Use to Get Your Story Told

"What's our hook?" is a question that often gets asked when creating content for an association's various media channels. It’s critical to have something current to latch on to — a hook that adds a sense of urgency by connecting to what's happening right now in the country or your industry. The Nonprofit Marketing Guide details several news hooks those in the nonprofit world have used. Number one is content that connects the association's mission to a big pop-culture event like the release of a blockbuster movie, the series finale of a popular TV show, or a major sporting event like the Super Bowl. Two, controversial news topics — especially those that center on high-profile issues — can provide great opportunities for opinion pieces that articulate the association's point of view. Finally, some hooks can be more evergreen. By smartly interpreting publicly available data, an association can create compelling content supported by hard numbers that can be posted or published anytime.

 

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