Get the Most Out of Your Content
Business2Community columnist Catherine Palmer offers several effective techniques to help associations repurpose blog content. Number one, start at the very beginning and create content with repurposing in mind. Two, recognize that so-called "evergreen" posts can be a veritable gold mine for repurposing. But when revisiting your most widely viewed and shared posts, take the opportunity to freshen them up with the latest information, up-to-date statistics, and more recent examples. Three, adjust blog content for new mediums. For instance, if you want to convert a blog post into a video, make use of both the audio and visual angle. A fourth technique is to tweak the blog content to make it more specific and relevant to a certain niche of membership. Finally, Palmer writes, "create social media snippets."
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