Get the Most from Your Webinar
The Blue Sky Blog offers associations tips on how to repurpose webinars for future engagement and revenue. One, share the on-demand version of your webinar. Two, replay the webinar as a live event. In doing so, the association will be able to have the subject matter expert there for a Q&A and all the other interactivity that takes place during a live event. Three, create micro-presentations. If a webinar recording can be chopped up into multiple, smaller presentations, the association may attract a larger audience who have shorter attention spans, who have less time to spare, or who only want education on a particular slice of the content. Four, write blog posts that pick out content from the webinar that can be expanded on. Finally, turn your association's webinar into a podcast.
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