Four Strategies for Content Pruning
Content naturally grows outdated and ultimately loses most, if not all, of its momentum on search engines. Consequently, it is a wise idea to remove such old performers. Associations Now columnist Ernie Smith offers four strategies for those associations looking to prune their content. Number one, he writes, "think of it as cutting back the ugly growth." Two, place the most emphasis on the high performers. Three, know that content management systems can be "messy things" with a number of moving parts. Be careful when content pruning as a small change in one place can lead to a mess in your association's Google search results that your tech staff will have to clean up elsewhere. Finally, Smith advises, do not delete one page without offering another.
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