Five Reasons Content Marketing Is Crucial
The association world has been hearing for some time now about how "content is king." But at no time has that phrase been as incredibly accurate as it is now. Forbes columnist Shawn Byrne writes that content marketing is crucial to your organization for the following reasons. One, it helps establish trust with your membership. Two, it makes readers come back for more. Three, publishing quality content gives your association the opportunity to "flex its muscles" and show the world its expertise and authority in a given industry or profession. Four, it helps generate leads. Finally, by consistently publishing quality content, your association can become more visible online, and your search engine optimization (or SEO) efforts will yield better results.
SmithBucklin Content helps you position your organization as an authoritative source of timely, relevant, comprehensive and engaging industry intelligence. Contact us to learn about partnering with SmithBucklin Content to create a customized content strategy for your organization.