Expand Your Association’s Brand
JustReachOut.io founder Dmitry Dragilev tells Forbes that he's found the following three tactics to be most effective in building brand awareness via content. One, tell a story about your organization. Questions any such story should answer include "What problems does your organization help its members solve?" and "How does your association help its members live a better life?" Two, create free content. Such content can be anything from white papers to e-books to podcasts. Finally, Dragilev urges connecting with influencers and journalists. This can include being a source for various articles or running a poll, collecting the results, and then pitching the data.
SmithBucklin Content helps you position your organization as an authoritative source of timely, relevant, comprehensive and engaging industry intelligence. Contact us to learn about partnering with SmithBucklin Content to create a customized content strategy for your organization.