Events Provide Content Fuel
Associations would do well to create and distribute strong content before, during, and after a conference takes place, advises Business2Community columnist Sibel Bagcilar. In fact, Bagcilar recommends organizations start publishing relevant content weeks, even months, in advance via blogs, webinars, and website landing pages where users can book specific time slots for events that will be held at the conference. During the conference itself, live tweeting has become a hugely important part of every event content strategy. Daily vlogs are another valuable video asset that can be created during an industry event. Bagcilar adds, “If you want to take your event content to the next level, consider incorporating a live stream into the mix.” After the event, suggestions include producing recap blogs and videos along with a follow-up webinar or two.
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