Enhancing E-mail Engagement
There are five e-mail communications that associations should be sending to their members on a regular basis, states YourMembership.com. The first is industry information. Your association should be the go-to source for information in your industry with papers, e-newsletters, and other content made available to them. The second is event registration, with specialized e-mails giving members details about upcoming conferences and other gatherings and why they should attend. The third is member benefits. Targeted messages should remind members of the benefits they've taken advantage of already and any other opportunities they'll miss out on if they don't renew. The fourth is membership renewal reminders. Finally, e-mailed communication can include education credit tracking. "Remind your members how many credits they have earned or need to gain or maintain their certifications," the article's author concludes.
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