Engaging with E-Newsletters
A Forbes Agency Council post offers top tips for associations and other organizations looking to craft engaging e-newsletters. These tips include: make sure the publication will add value to each membership; craft an e-mail newsletter that reflects your organization's culture and values; make the e-newsletter all about the readers; and, of course, serve up exclusive content. In terms of the newsletter itself, try and spark readers' interest with snappy subject lines, don't discount using emojis in those subject lines, and also consider including video content.
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