Diving into Digital
Association Media & Publishing, digital content strategist Hannah Nelson recaps a session held during AM&P’s June conference that offered guidance for creating digital content products with members in mind. First, it's important to know who your members are and if you're reaching them the way they want to be reached. Next, embrace product thinking. Third, take steps to manage your projects wisely. Finally, do your research. To this end, it is of utmost importance to involve the association's members, testing them to see which digital products will make them happy and how they will react to different ways such products are promoted.
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