Distribution and promotion of content is the ultimate proving ground for the effectiveness of a content strategy, writes Jodi Harris of the Content Marketing Institute. It’s not enough to publish engaging, relevant content if there isn’t a well-defined and customized plan for how to push it out to the right audiences. Harris outlines a step-by-step roadmap for creating an effective content distribution and promotion plan that includes evaluating all available channels for their appropriateness, documenting and communicating the plan to all involved parties, and optimizing distribution to maximize the reach and effectiveness of content. A smart and solid distribution and promotion plan will help ensure enhanced visibility of your content, Harris writes, while lack of one could render it virtually invisible.
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