Dealing with Content Theft
When publishing content online, there is always the risk that someone will copy or steal your organization's hard work. Mike Morrison of The Membership Guys blog and podcast gives his top tips for dealing with this problem. In this recent episode, he discusses why the worst type of theft is the one where the offender doesn't realize he or she is doing something wrong. Morrison also details what copyright theft actually means, and how to identify and gather evidence on more nuanced cases. Scouring the Internet to see if your content has been heisted can take time, though. "If your stolen content appears on a blog or on a forum, usually the type of sites that list this content illegally get away with it because they rely on you not finding out," Morrison noted. Furthermore, many people think that simply rewording a blog post makes it theirs and that it isn't copyright theft. "However, it absolutely is!" Morrison concludes.
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