Content Marketing Trends That Should Be On Your Radar
More associations are considering webinars to engage membership and promote their organization's message, according to Campaign Monitor. A webinar is a live or pre-recorded event in which valuable information is conveyed. Nonprofit webinars are particularly useful for: providing thought-leadership from an expert; diving deeper into a guide or white paper; conducting some form of training; or, in general, promoting an association's mission. However, for a webinar to be effective, an impactful e-mail strategy should be employed to drive results. The article concludes by detailing five separate e-mails that should be sent during the webinar process: one, the announcement or invite e-mail; two, the registration e-mail; three, the reminder e-mail; four, the confirmation e-mail; and, finally, the 24-hour e-mail that should be sent to herald the big day.
SmithBucklin Content helps you position your organization as an authoritative source of timely, relevant, comprehensive and engaging industry intelligence. Contact us to learn about partnering with SmithBucklin Content to create a customized content strategy for your organization.