Content Marketing Trends That Should Be On Your Radar

COVID-19 has upended the content marketing world, with some current trends likely to become permanent. Forbes columnist John Hall details several, starting with "search and amplification will dictate strategy more." With more content going digital, the focus will need to be on distribution. "Search and amplification are two of the best ways to get content discovered," Hall states. Two, be prepared for quick content pivots. With the news cycle changing by the hour -- often, by the minute -- there's more "timely" news breaking than ever. An association's content management team must stay flexible so the content they generate is as engaging as possible. Finally, as sensitive topics abound, avoid alienating your membership. "Authenticity and vulnerability are key to engaging others," Hall concludes.

 

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