Can TikTok Help Engage Members?
TikTok is a short-form video-sharing app that may be the next big thing in mobile content consumption. It could also be another way for associations to engage members, writes Associations Now contributor Tim Ebner. The app is being downloaded in record numbers and has more than 100 million downloads on the Apple App Store. It enables users to create short videos three to 15 seconds in length or looping videos that can run as long as one minute. What distinguishes TikTok is its editing, graphics, and augmented reality capabilities, along with its functionality that allows several video clips to be pieced together to form short-form stories. Associations might use TikTok to give a behind-the-scenes look at an industry or profession. Or the app can be used to create a quick, step-by-step instruction video.
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