Blogging Best Practices for Associations
Heather Mansfield, writing for Nonprofit Tech for Good, states that fresh, timely content is more vital to the success of an association's blog than ever before. She details several best practices to make your organization's blog the best it can be, starting with "understand and embrace modern blogging." Most blog posts are now written by multiple staffers or guest bloggers, with only the occasional editorial piece written by an executive staff member. Furthermore, the concept that a new blog post must be published on a daily basis is most definitely a relic of the past. Two, don't hesitate to embed calls-to-action within your blog content. Three, maximize your blog's sidebar by prominently featuring a call-to-follow on various social networks and an e-newsletter opt-in. Four, be sure to format blog content for easy reading. Finally, consider featuring everyone from association staff to volunteers to donors as content contributors.
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