Be Selective with Social Media
According to ChannelPro, each of the major social media platforms has a specific type of content for which it is best suited. Facebook, for instance, is a great platform for videos and curated content with its billions of users. By contrast, nearly 75 percent of Twitter users are on the platform to get their news. Consequently, Twitter provides a terrific opportunity to share industry articles, along with association news and blog posts. Meanwhile, LinkedIn has emerged as the platform for posting professional content with its laser-beam focus on professional networking. Finally, Instagram is a platform for posting aesthetically pleasing, visual content. That can mean high-res photos of association events, inspirational quotes from industry figures, or cool graphics and statistics.
SmithBucklin Content helps you position your organization as an authoritative source of timely, relevant, comprehensive and engaging industry intelligence. Contact us to learn about partnering with SmithBucklin Content to create a customized content strategy for your organization.