Avoiding Social Media Annoyance
The last thing an association wants is for its social media content to annoy or otherwise alienate its membership. Eager to keep your social media audience happy and engaged? Social Media Today columnist Nathan Mendenhall says to avoid the some common mistakes: Do not post content that is either too wordy or poorly written, or poorly designed has also shown to turn off readers. Content that is not optimized for the various devices people use is also a turnoff, as is content without images or video will do little to entice a reader's interest. Finally, whenever possible, avoid posting content that promotes something members have already purchased.
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