Automation and Content
With so much member data available today, associations are finding they are able to map out detailed "customer journeys" built on impactful and meaningful content. "When customer journey mapping and content development partner with automation," MediaPost columnist Caitlin Brunner writes, "storytelling is cohesive, succinct and relevant." While automation tools are available for a number of platforms, they have proven especially useful for email and social media channels. Email and social media automation have become driving forces for millennial and Generation Z members, in particular, by serving up the most informed messaging at the time it is needed most. Simply put, automation gets content to where audiences see it most and ensures a message relevant to them.
SmithBucklin Content helps you position your organization as an authoritative source of timely, relevant, comprehensive and engaging industry intelligence. Contact us to learn about partnering with SmithBucklin Content to create a customized content strategy for your organization.