Amp Up Your Amplification Plan
Content amplification has become as important as content creation. For every piece of content an association creates, there needs to be a corresponding amplification strategy. The goal is to create content that attracts both shares and links. The Content Marketing Institute’s BuzzSumo Annual Content Trends Report has identified several content formats that have the potential to achieve shares and links: Authoritative answer posts, for example, along with opinion posts that people will share to show they are “part of a tribe” and support like-minded causes and viewpoints critical to their profession. The study also shows that original research and insights also gain both shares and links. Finally, there is content amplification strategy. Associations need to think about amplification long before the content is published. Some tactics to consider: manual promotion, paid promotion, and targeted mailing.
SmithBucklin Content helps you position your organization as an authoritative source of timely, relevant, comprehensive and engaging industry intelligence. Contact us to learn about partnering with SmithBucklin Content to create a customized content strategy for your organization.