7 Ways to Write an Engaging and Effective Sponsored Article
The BDaily News editorial staff has compiled a list of seven tips for writing an engaging and effective sponsored article, starting with "pinpoint your goal"—that is, know what you will be writing about. Two, identify your audience as it will inform everything about your piece. Tip three, be authentic to the association's brand in writing on topics that are genuinely helpful to the membership. Four, keep the article simple and always stay on topic. Five, make the article accessible. This means making sure the piece is shareable via social media and other means. Tip six, craft a compelling headline. Finally, "be consistent." This entails making sure the entire piece is in the same tone and is up to the same standards as the rest of the association's previously published works.
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