5 Steps to a Members-First Email Strategy
With a member-first email strategy, your association makes it worth the member's time to open and engage with your emails. The MemberSuite blog details five steps to adopting such a strategy. The first step is formulating the strategy itself. Start with an email audit; then survey members; and, finally, create a master communications calendar. Two, learn from email analytics and testing. Three, focus on segmentation and relevance. A recent HubSpot study found that email recipients are 75 percent more likely to click on emails from segmented campaigns than non-segmented campaigns. Four, consider providing your members with a choice in subscriptions. And, five, educate staff on compliance issues.
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