5 Content Marketing Trends to Know
Entrepreneur contributor Syed Balkhi advises association professionals to "check out" the following five content marketing trends for 2020. The first is video and live-streaming, which have recently become huge due to such popular platforms as YouTube and TikTok. Number two, associations should consider optimizing their content for voice search now that smartphones and AI-powered assistants like Alexa are in our lives. Three, Balkhi is a big believer in AR-powered visuals. Users are loving augmented reality (AR) filters and lenses offered up by platforms like Snapchat that enable them to create fun visual content. Four, there is conversational marketing. According to Balkhi, conversational marketing comes in many forms from email marketing to live customer support to Facebook Messenger marketing. Finally, embrace dynamic content delivery. Members want next-level personalization, and dynamic content is web content that changes based on the user's demographics, behaviors, preferences, and interests.
SmithBucklin Content helps you position your organization as an authoritative source of timely, relevant, comprehensive and engaging industry intelligence. Contact us to learn about partnering with SmithBucklin Content to create a customized content strategy for your organization.