5 Content Marketing Action Items During a Pandemic
Search Engine Journal reports that an association should consider modifying its content marketing action plan for the second half of 2020 by "seeing it through the COVID-19 prism." The article's author lists five things an organization can do to keep its content efforts going. One, analyze and evaluate your existing strategy. Two, step up your blogging efforts. Three, leverage the power of e-mails to gauge how membership is doing during this ongoing crisis. Four, place greater emphasis on video content. And, finally, create value-driven content assets such as guides, white papers, case studies, and ebooks.
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