4 Association Content Hubs that Shine
Content hubs are ideal online assets for associations: branded online destinations that provide organizations the opportunity to tailor highly relevant and timely content to their targeted audiences. Some stand alone, while others complement and augment print publications. The flexibility of online content allows every organization to tailor its strategy—from subject matter to how content is created to the frequency of updates—to the specific needs of its unique audience.
Here are four examples of associations demonstrating content hub innovation:
- International Live Events Association (ILEA): ILEA’s Experience hub delivers content that captures the excitement and creativity of the global live event community. New content is added every week and disseminated through both newsletters and social media channels, and the site is open to everyone.
- Alliance for Continuing Education in the Health Professions (ACEhp): ACEhp provides the latest ideas and innovations to health care continuing education professionals with the Almanac. Content is developed, reviewed and published by ACEhp’s members and available to both members and non-members.
- International Ticketing Association (INTIX): INTIX’s Access hub connects entertainment industry professionals with the latest on everything from technology innovation to venue marketing strategy. Content is updated multiple times per week and distributed (to INTIX members and beyond) via a weekly newsletter and social media outlets.
- Vacation Rental Management Association (VRMA): For vacation rental managers, VRMA’s Arrival is the go-to source to track developing trends in the sector and is open to members and non-members. The regularly updated online hub complements the association’s co-branded print version of Arrival, which is delivered to members every other month.
SmithBucklin Content helps you position your organization as an authoritative source of timely, relevant, comprehensive and engaging industry intelligence. Contact us to learn about partnering with SmithBucklin Content to create a customized content strategy for your organization.